WHY DO YOU NEED A WEBSITE?
1. Your customers expect it
Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information. If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.
2. Showcase your products and services
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
3. It provides social proof
Ninety percent of consumers claim that online reviews influence their buying decisions. A company blog helps business owners get their message, mission and personality in front of their target audience faster than print ads or snail mail brochures.
4. More value for your money
Having a website will position your to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.
5. Show up in Google search results
Consider this – 81% of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, looking for what they want. This is why positioning yourself online is so important to your brand being found. The first step to this, is actually having a website.